The psychology behind brand activations: connecting with consumers on a deeper level Successful brand activations capture attention and connect emotionally with consumers. Understanding the psychology behind these activations can help marketers...
Millennials and Centennials find it hard to understand that in the past, commercials could only be avoided by turning off the TV or radio because the content was live. Today, TV commercials can be fast-forwarded with DVRs, it is possible to remove...
The ‘abandoned cart’ syndrome is a reality for companies that bet on e-commerce. It is estimated that between 50 and 70% of shoppers abandon the process before completing the purchase, so today I want to share with you some keys that will help you to improve your...
Beyond the increase in download speed or the ease of file sharing, 5G will enable much more realistic and impactful immersive experiences, marking a new era for the events industry. One of the great benefits that this technology will offer is...
2020 has not turned out as you projected, has it, and surely your marketing plan in which you invested so much time and effort has had to undergo numerous modifications due to what you have experienced during the last few months? This situation has been the common denominator for...
Marketing strategies adjusted to the new reality will have to be based on ‘remote experiences’. Virtual events, hybrid events and digital service channels will have to integrate their strategy to succeed in a post-Covid world. As we enter 2020, surveys in the...
The enterprise digital era is no longer an aspiration but a reality. Below, I share with you four key factors that you should take into account in your company's digital transformation process. In 2017, the Institute For The Future launched a...
COVID-19 brought with it new needs for event organizers and sponsors; some of us, faced with the social distancing, migrated a large part of the processes to the digital environment, finding in 3D virtual event platforms one of the most complete tools to keep active...
Hybrid events are the format of the future, expanding the possibilities of integration between brands and customers, however, the demands are greater because both audiences, face-to-face and virtual, must experience the same level of interaction in each experience offered. The pandemic has left...
As you may have seen, most of the movies that take place in futuristic scenarios are characterized by the presence of 3D elements, touch screens in the air, and interactions with machines or robots, and although we may see it as something far away, the reality is that the...
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