Brands don't compete for attention: they compete on emotion. It's not me saying it, it's Harvard: More than 95% of our decisions are emotional, as the mental processes that influence decision-making occur in the subconscious, according to a study...
Did you know that the human brain can make decisions up to 10 seconds before we are aware of them? So reveals a study by the Bernstein Center for Computational Neuroscience in Berlin that revealed that, when a person “decides” to buy something, the choice has already occurred in...
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