In the media: 75% of companies invest in incentives without knowing what they got back.
We spoke with Revista Factor de Éxito, Miami edition about how they show a management committee that a brand experience drives business metrics and not just memory.
The global incentive travel market went from USD 60.85 billion in 2025 to close to USD 70.49 billion this year, growing at 15.8% annually. A well-designed program lifts sales productivity by 18% and returns 112%.
But fewer than one in four program owners actually measures that return. That’s the gap we work in: taking the sales force to a spectacular destination isn’t enough. You have to design the mechanics, set the goal, measure the before and after, and deliver a number.
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