The enterprise digital era is no longer an aspiration but a reality. Below, I share with you four key factors that you should take into account in your company's digital transformation process.
In 2017 the Institute For The Future launched a study in which it assured that by 2030 all companies would be digitized, however, I am convinced that we will not have to wait a decade to consolidate this process. Advances in the development of new technologies and of course the pandemic, have accelerated the times, because in this crisis, unlike others, the events occurred in a matter of weeks, causing many companies to seek alternatives and find in the ICT ecosystem the necessary strength to enhance their economic activities without putting health at risk.
Before the pandemic, a large number of consumers preferred to carry out their transactions and purchases through traditional channels, however, the new reality has forced the adoption of digital media to carry out all kinds of activities, from work and academic to consumer activities. By reviewing market figures, we can confirm these changes in interaction and purchasing habits. In Latin America, countries such as Mexico and Colombia recorded an increase of 94% and 73% respectively in e-commerce during the confinement, and in the global market, a select group of Wall Street companies reached historic levels in their share prices, including Amazon, Apple, Microsoft and Alphabet, Google's parent company, companies whose operations are almost entirely online.
And while we have made great strides, many industries and retailers are just beginning this journey through digitization, so here are a few essentials that will enable you to accomplish this task that requires visionary leadership.
Cloud infrastructure
Spending in the cloud has increased in recent months due to remote work, however, this trend will continue in the coming years. The cloud has established itself as a true business continuity platform, offering the flexibility needed to maintain employee productivity through web-based collaborative tools.
Security
This should be one of the main investments in your digital transformation process. Operating over the Internet brings with it certain risks such as information theft or interference, which can be minimized through certain actions, including the use of full disk encryption, strong multi-factor authentication or the use of VPN technology.
Customer experience
This is perhaps one of the most important points. As a general rule, but especially during a time of crisis, the way your company interacts with your target audience will mark the relationship of trust and loyalty in the long term. This is why, in the new scenario of social distancing, virtual experiences are taking center stage. If your organization expects to satisfy customer needs based on principles such as empathy, care, personalization and instantaneity, you will have no choice but to invest in digital platforms that take customer experiences to the next level. One of the most prominent within this category are 3D virtual platforms, where you can carry out all kinds of events, meetings and even create your offices, just like in the real world, facilitating the monitoring and control of your work team in a dynamic and effective way.
Omnichannel strategies
Companies today must ensure that their customers receive a convenient and personalized experience, but to achieve this it is necessary to adopt omnichannel strategies. This will allow you to consolidate the longevity of your business model, as your message and brand reach your target through various channels. The important thing will always be to put your customer at the center of the strategy.
I would like to end with the following sentence “When in your company the digital transformation is delayed, the dynamics of the market devours you”. Don't lag behind and get ahead of the future of business digitization.
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