2020 has not turned out as you projected, and surely your marketing plan in which you invested so much time and effort has had to undergo numerous modifications due to what you have experienced during the last few months. This situation has been the common denominator for many companies, especially for those that had scheduled in-person events and congresses. However, thanks to technology, today we have different tools at our disposal so that cancellation is not our first option.
The new reality requires a change of mentality
The ‘new normal’ that everyone is talking about these days is a reality, and this requires us to change the traditional schemes that we have been implementing to connect with our audiences. Far from being the ‘fashion’ of the moment, virtual events have arrived to position themselves as one of the business marketing trends of the coming years. Therefore, if you work in this area, you should generate a strategy that includes these scenarios in the long term, instead of considering them as a short-term solution.
Certainly, 3D virtual event platforms were an unexplored scenario for many companies until now; however, those that have bet on these experiences have been able to discover the countless advantages offered by these spaces.
Cost savings, flexibility, elimination of geographical barriers, more information and accuracy in data collection are some of the many advantages, but beyond these arguments, I am convinced that they are the most effective way to maximize efforts and resources to connect with your target through the ‘event’ format in a post-covid world.
And while it may sound challenging to many to create an event in a virtual environment, think of it as a change of scenery, but not necessarily a change of focus. While it's a different format, you'll still need to coordinate many of the functions related to an in-person event; you'll still need to plan, launch, promote, manage and finalize your event with the same level of intention, care and attention that you usually have with your in-person events.
Multiple application scenarios
The level of reality and interaction that can be experienced through a 3D event platform is largely due to advances related to virtual reality. The more this technology progresses, the more options for its application in the corporate environment expand, making the experiences generate a greater impact on our audience.
From congresses, conferences and trade shows, to a university campus to hold classes remotely, these are some of the diverse applications that can take place on a virtual platform, demonstrating that, regardless of your market niche, the creativity and innovation of these simulated worlds are at your disposal.
It is a fact that the future of brand-customer interactions will be increasingly mediated by the digital factor, being the ideal time to explore the alternatives available in the market. If you look around you will see that even big brands like Microsoft, have already projected their next events under digital formats; recently the software giant announced that it plans to hold all its events until 2021 virtually, confirming that virtual platforms for events are here to stay.
Remember that behind the success of a company, there is always someone who made a brave decision, so bet on the application of new technologies to renew your strategy and succeed in our new reality.
Spanish 
English