The \u2018abandoned cart\u2019 syndrome is a reality for companies that bet on e-commerce. It is estimated that between 50 and 70% of buyers abandon the process before finalizing the purchase, so today I want to share with you some keys that allow you to reduce these percentages. <\/p>\n\n\n\n
If you have implemented an e-commerce channel, you have certainly invested time and resources in marketing to attract potential customers or optimize your website. However, you will have faced one of the most complex situations in e-commerce; and by this I mean that high percentage of users who tend to abandon the process when they are very close to finalizing their purchase. If this scenario sounds familiar, don't be discouraged, because every day we have more tools to improve the user experience and ensure that the transaction is completed successfully. <\/p>\n\n\n\n
More options, more sales opportunities<\/strong> <\/p>\n\n\n\n Analyzing every shopper who leaves your business website can be an exhausting task; but selecting a sample would open up the possibility of improving the experience for hundreds of users in the future. So, the first step, is to dig and find the reason. In most cases you will discover that the most frequent cause of abandonment is related to the lack of payment processing options. <\/p>\n\n\n\n This is precisely what has motivated companies such as WalMart and Apple to invest more in the payment solutions available on their platforms, as their statistics suggest that e-commerce that offer at least four ways to make a purchase increase the possibility of finalizing the transaction by 79%. <\/p>\n\n\n\n Don't be afraid of the variety of options<\/strong> <\/p>\n\n\n\n The biggest fear when implementing different payment channels is related to data security risks, as each platform applies different regulations. However, the companies providing these services are implementing more efficient measures to protect the data of both brands and customers, so that this variety, instead of being a difficulty, translates into more options for forecasting users' payment trends. <\/p>\n\n\n\n However, security may not be your only fear when it comes to integrating more platforms; you may also be thinking about the accounting processes that come with expanding your options. <\/p>\n\n\n\n This is undoubtedly another major challenge, especially for smaller companies with small accounting teams. <\/p>\n\n\n\n It is then time to put everything on the scale: limit the payment options of your e-commerce reducing the possibilities of sales or enable them and assume the cost-effort of your accounting team? There is no right or wrong answer, each company has a particular situation that must be analyzed. <\/p>\n\n\n\n Other aspects to take into account<\/strong> <\/p>\n\n\n\n And although the secret of success is largely due to the variety of payment platforms, you should also take into account other fundamental aspects that will improve the customer's journey through your site, making the purchase process end as your company expects. Among these aspects are the usability and speed of your website. Avoid unnecessary distractions. The simpler and cleaner your site is, the more comfortable it will make your customer feel. <\/p>\n\n\n\n Remember also that videos with automatic reproductions, pop-ups, or pop-up windows, are not the most ideal if you are looking for your customer to finalize the commercial transaction. <\/p>\n\n\n\n Finally, do not forget to retrieve information from abandoned carts. Email retargeting allows you to reach up to 25% customers who left the process without completing it, the only thing you need is to have managed to get their email address. <\/p>\n\n\n\n I invite you to put into practice these small actions that will allow you to make a difference and make your e-commerce more and more successful. <\/p>","protected":false},"excerpt":{"rendered":" El s\u00edndrome del \u2018carrito abandonado\u2019 es una realidad para las compa\u00f1\u00edas que le apuestan al comercio electr\u00f3nico. Se estima que entre el 50 y 70% de los compradores abandonan el proceso antes de finalizar la compra, por ello, hoy quiero compartirle algunas claves que le…<\/p>","protected":false},"author":1,"featured_media":322,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"_links":{"self":[{"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/posts\/343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/comments?post=343"}],"version-history":[{"count":1,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/posts\/343\/revisions"}],"predecessor-version":[{"id":344,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/posts\/343\/revisions\/344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/media\/322"}],"wp:attachment":[{"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/media?parent=343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/categories?post=343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/tags?post=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}