Creating events in a virtual environment that offer winning brand experiences that generate effective leads and provide memorable event experiences goes beyond sitting in front of a computer, activating the camera and making a video call. In a call there is indeed a two-way communication exchange, however, the level of interactivity and immersive experience needed to generate true connections with your target audience is not achieved. <\/p>\n\n\n\n
While teleconferencing apps have been the alternative for many companies during the quarantine, people are already on top of video calls, in fact, the remains of the platform in most technology, security, data projection, device incompatibility and user welfare has led major companies and public institutions around the world to ban its use. Such is the case of the zoom videoconferencing platform of which there is already talk of zoom fatigue or work stress that it has brought to the interior of many organizations. <\/p>\n\n\n\n
Recently, we saw how national and international media reported thousands of recordings of video calls made through Zoom, which were exposed on the web, exposing the vulnerability of security systems and protection of personal data on this platform. <\/p>\n\n\n\n
Other companies that also banned the use of zoom were Apple, Google, Space X, NASA, the Taiwanese government and even the New York Ministry of Education. <\/p>\n\n\n\n
Although the video call shortens the distance and facilitates certain business communication processes, it should not be considered as the most appropriate option to connect several people simultaneously, if what is sought is to achieve real connections with the target audience, the dynamization of virtual relationships, or the possibility of creating interactive spaces for networking, closing business deals or simply transferring a friendly, interactive and realistic atmosphere to any type of corporate event. <\/p>\n\n\n\n
How to generate a space for interaction in which the message arrives in a satisfactory way, but also offers added value to the audience? The key is to select the right tool. <\/p>\n\n\n\n
2020 stands out for the presence of 3D virtual interactive event platforms that allow creating a simulated world, much more realistic and closer, turning the experience into a simple and much more successful meeting. This type of online scenarios allow the creation of all kinds of immersive, interactive experiences without the need to move to a place, which represents an increase in productivity. The time spent preparing or arranging for your event is spent on what really matters, the business. <\/p>\n\n\n\n
If we are talking about increasing your company's reach and exposure, you are on the right track. As there are no geographical limitations, we transcend the barriers of the physical, allowing us to attract a larger audience, which translates into more business opportunities and more accurate information from the guests at your event. <\/p>\n\n\n\n
No one would imagine having their own avatar, being able to travel through virtual worlds interacting with other people just as they would in real life, but one hundred percent virtual. The experience far from generating fatigue brings the excitement of finding new ways to carry out modest meetings of 10 people up to events of 15,000 people. <\/p>\n\n\n\n
Keep in mind, moreover, that these types of tools allow you to develop (green events), reducing the consumption of physical resources that involve environmental wear and tear and promote sustainability, that standard-bearer term that is often included in corporate responsibility plans. <\/p>\n\n\n\n
Look at the current situation as the ideal time to innovate and explore new alternatives that allow your brand to connect in the virtual environment, which is where your brand's current and potential customers spend the most time. <\/p>\n\n\n\n
Remember that in this digital age the wisest thing to do is to dare! <\/p>","protected":false},"excerpt":{"rendered":"
Crear eventos en un entorno virtual que ofrezcan experiencias de marca ganadoras que generen leads efectivos y que brinden experiencias de un evento memorable, va m\u00e1s all\u00e1 de sentarse frente computador activar la c\u00e1mara y realizar una videollamada. En una llamada en efecto hay un…<\/p>","protected":false},"author":1,"featured_media":314,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"_links":{"self":[{"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/posts\/325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/comments?post=325"}],"version-history":[{"count":1,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/posts\/325\/revisions"}],"predecessor-version":[{"id":326,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/posts\/325\/revisions\/326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/media\/314"}],"wp:attachment":[{"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/media?parent=325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/categories?post=325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/tags?post=325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}