{"id":2120,"date":"2026-11-13T16:46:50","date_gmt":"2026-11-13T21:46:50","guid":{"rendered":"https:\/\/camilocaicedo.com\/?p=2120"},"modified":"2026-11-13T17:07:18","modified_gmt":"2026-11-13T22:07:18","slug":"in-media-if-everyone-has-the-same-tool-the-tool-ceases-to-be-an-advantage","status":"publish","type":"post","link":"https:\/\/camilocaicedo.com\/en\/en-medios-si-todo-el-mundo-tiene-la-misma-herramienta-la-herramienta-dejo-de-ser-la-ventaja\/","title":{"rendered":"In the media: if everyone has the same tool, the tool stopped being the advantage\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\">We spoke with Revista Factor de \u00c9xito, Colombia edition, about the real limit of artificial intelligence in a business that depends on emotion.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">87% of marketers already use generative artificial intelligence in some process, when in 2024 it was 51%. 77% apply it directly to creative development. Adoption stopped being a differentiator.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The most expensive mistake is confusing digital transformation with buying licenses and machines. Digitalization isn\u2019t infrastructure, it\u2019s a transformation of mindset, and that doesn\u2019t happen overnight. Creativity that is disruptive and differentiating still comes from debate between people. Tools help, but the real differentiator comes down to two things: brain and heart.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-1 wp-block-paragraph\"><strong><a href=\"https:\/\/www.fego.digital\/revista-factor-de-exito-colombia\/1122-edicion-22-colombia-liderazgo-humano-en-la-era-digital?page=1\" data-type=\"link\" data-id=\"https:\/\/www.fego.digital\/revista-factor-de-exito-colombia\/1122-edicion-22-colombia-liderazgo-humano-en-la-era-digital?page=1\">\u2192 Watch the full interview<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Conversamos con Revista Factor de \u00c9xito, edici\u00f3n Colombia, sobre el l\u00edmite real de la inteligencia artificial en un negocio que depende de la emoci\u00f3n.&nbsp; El 87% de los mercad\u00f3logos ya usa inteligencia artificial generativa en alg\u00fan proceso, cuando en 2024 era el 51%. El 77%&#8230;<\/p>","protected":false},"author":1,"featured_media":2122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Camilo Caicedo: el l\u00edmite real de la IA en marketing\u00a0<\/title>\n<meta name=\"description\" content=\"La adopci\u00f3n de inteligencia artificial pas\u00f3 del 51% al 87% en dos a\u00f1os. 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