{"id":2102,"date":"2026-11-10T17:22:48","date_gmt":"2026-11-10T22:22:48","guid":{"rendered":"https:\/\/camilocaicedo.com\/?p=2102"},"modified":"2026-11-10T17:25:46","modified_gmt":"2026-11-10T22:25:46","slug":"miami-success-factor","status":"publish","type":"post","link":"https:\/\/camilocaicedo.com\/en\/factor-de-exito-miami\/","title":{"rendered":"Factor of Success Miami"},"content":{"rendered":"<h2 class=\"wp-block-heading\">In the media: 75% of companies invest in incentives without knowing what they got back.&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We spoke with Revista Factor de \u00c9xito, Miami edition about how they show a management committee that a brand experience drives business metrics and not just memory.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The global incentive travel market went from USD 60.85 billion in 2025 to close to USD 70.49 billion this year, growing at 15.8% annually. A well-designed program lifts sales productivity by 18% and returns 112%.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">But fewer than one in four program owners actually measures that return. That\u2019s the gap we work in: taking the sales force to a spectacular destination isn\u2019t enough. You have to design the mechanics, set the goal, measure the before and after, and deliver a number.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-1 wp-block-paragraph\"><strong><a href=\"https:\/\/www.fego.digital\/revista-factor-de-exito-miami\/1124-edicion-22-miami-liderazgo-humano-en-la-era-digital?page=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Watch the full interview<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>En medios: no es el evento lo que vende. Es la confianza que el evento construye.&nbsp; Conversamos con Revista Factor de \u00c9xito, edici\u00f3n Miami sobre c\u00f3mo se le demuestra a un comit\u00e9 directivo que una experiencia de marca mueve indicadores de negocio y no solo&#8230;<\/p>","protected":false},"author":1,"featured_media":2104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,9],"tags":[],"class_list":["post-2102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-marketing-experencial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Factor de \u00c9xito Miami - Camilo Caicedo<\/title>\n<meta name=\"description\" content=\"Por qu\u00e9 una experiencia de marca mueve indicadores de negocio, explicado con neurociencia y con cifras.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/camilocaicedo.com\/en\/miami-success-factor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Factor de \u00c9xito Miami - Camilo Caicedo\" \/>\n<meta property=\"og:description\" content=\"Por qu\u00e9 una experiencia de marca mueve indicadores de negocio, explicado con neurociencia y con cifras.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/camilocaicedo.com\/en\/miami-success-factor\/\" \/>\n<meta property=\"og:site_name\" content=\"Camilo Caicedo\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-10T22:22:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-10T22:25:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/camilocaicedo.com\/wp-content\/uploads\/2026\/11\/image-27.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"470\" \/>\n\t<meta property=\"og:image:height\" content=\"645\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Camilo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/factor-de-exito-miami\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/factor-de-exito-miami\\\/\"},\"author\":{\"name\":\"Camilo\",\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/#\\\/schema\\\/person\\\/b1692b7bddf9db2b138e206ee0103ee0\"},\"headline\":\"Factor de \u00c9xito Miami\",\"datePublished\":\"2026-11-10T22:22:48+00:00\",\"dateModified\":\"2026-11-10T22:25:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/factor-de-exito-miami\\\/\"},\"wordCount\":157,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/factor-de-exito-miami\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/camilocaicedo.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/image-27.jpg\",\"articleSection\":[\"Marketing Digital\",\"Marketing Experencial\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/camilocaicedo.com\\\/factor-de-exito-miami\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/factor-de-exito-miami\\\/\",\"url\":\"https:\\\/\\\/camilocaicedo.com\\\/factor-de-exito-miami\\\/\",\"name\":\"Factor de \u00c9xito Miami - 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