{"id":1917,"date":"2026-04-08T11:10:27","date_gmt":"2026-04-08T16:10:27","guid":{"rendered":"https:\/\/camilocaicedo.com\/?p=1917"},"modified":"2026-04-08T11:11:01","modified_gmt":"2026-04-08T16:11:01","slug":"with-this-strategy-your-client-wont-care-about-your-price","status":"publish","type":"post","link":"https:\/\/camilocaicedo.com\/en\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/","title":{"rendered":"With this strategy, your client won't care about your price"},"content":{"rendered":"<p class=\"wp-block-paragraph\">When a brand stays in your memory, the conversation changes. The decision is no longer purely rational. It's familiar, it's emotional, it's almost automatic.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember63\"><strong>That's why competition isn't just about share of voice. It's about share of memory.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember64\">We can be visible without being memorable, and when there's no memory, price decides.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember65\"><strong>Harvard Business Review <\/strong>has shown that emotionally connected customers can be more than twice as valuable as those who are merely satisfied, and they also show less price sensitivity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember66\">We've seen it and felt it with brands that understood that experience precedes memory.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember67\"><strong>Disney<\/strong> He understood it decades ago: they are experts at designing memories, regardless of age.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember68\"><strong>Formula 1<\/strong> it executes with precision: the value isn't in the seat, it's in the access, in the ritual, the exclusivity, in feeling part of something.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember69\"><strong>Apple <\/strong>it reinforces it by turning its stores into spaces for creation, not just transactions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember70\">In all three cases, the product is important, but memory is the real asset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember71\">The brand that designs sustained emotion builds trust, and trust reduces price sensitivity.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember72\"><strong>Not because the price disappears, but because the meaning weighs more.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember73\">Maybe the question isn't how much we should invest to be seen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is<strong> What are we designing to be remembered for?.<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/camilo-caicedo\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando una marca se queda en la memoria, la conversaci\u00f3n cambia. La decisi\u00f3n ya no es racional pura. Es familiar, es emocional, es casi autom\u00e1tica. Por eso la competencia no es solo por share of voice. Es por share of memory. Podemos ser visibles sin&#8230;<\/p>","protected":false},"author":1,"featured_media":1919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Con esta estrategia, a tu cliente no le importar\u00e1 tu precio - Camilo Caicedo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/camilocaicedo.com\/en\/with-this-strategy-your-client-wont-care-about-your-price\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Con esta estrategia, a tu cliente no le importar\u00e1 tu precio - Camilo Caicedo\" \/>\n<meta property=\"og:description\" content=\"Cuando una marca se queda en la memoria, la conversaci\u00f3n cambia. La decisi\u00f3n ya no es racional pura. Es familiar, es emocional, es casi autom\u00e1tica. Por eso la competencia no es solo por share of voice. Es por share of memory. Podemos ser visibles sin...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/camilocaicedo.com\/en\/with-this-strategy-your-client-wont-care-about-your-price\/\" \/>\n<meta property=\"og:site_name\" content=\"Camilo Caicedo\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-08T16:10:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T16:11:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/camilocaicedo.com\/wp-content\/uploads\/2026\/04\/precio.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"719\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Camilo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/\"},\"author\":{\"name\":\"Camilo\",\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/#\\\/schema\\\/person\\\/b1692b7bddf9db2b138e206ee0103ee0\"},\"headline\":\"Con esta estrategia, a tu cliente no le importar\u00e1 tu precio\",\"datePublished\":\"2026-04-08T16:10:27+00:00\",\"dateModified\":\"2026-04-08T16:11:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/\"},\"wordCount\":248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/camilocaicedo.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/precio.webp\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/\",\"url\":\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/\",\"name\":\"Con esta estrategia, a tu cliente no le importar\u00e1 tu precio - Camilo Caicedo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/camilocaicedo.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/precio.webp\",\"datePublished\":\"2026-04-08T16:10:27+00:00\",\"dateModified\":\"2026-04-08T16:11:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/#primaryimage\",\"url\":\"https:\\\/\\\/camilocaicedo.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/precio.webp\",\"contentUrl\":\"https:\\\/\\\/camilocaicedo.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/precio.webp\",\"width\":1280,\"height\":719},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/camilocaicedo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Con esta estrategia, a tu cliente no le importar\u00e1 tu precio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/#website\",\"url\":\"https:\\\/\\\/camilocaicedo.com\\\/\",\"name\":\"Camilo Caicedo\",\"description\":\"Camilo Caicedo\",\"publisher\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/camilocaicedo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/#organization\",\"name\":\"Camilo Caicedo\",\"url\":\"https:\\\/\\\/camilocaicedo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/camilocaicedo.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/wp.png\",\"contentUrl\":\"https:\\\/\\\/camilocaicedo.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/wp.png\",\"width\":220,\"height\":64,\"caption\":\"Camilo Caicedo\"},\"image\":{\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/camilocaicedo.com\\\/#\\\/schema\\\/person\\\/b1692b7bddf9db2b138e206ee0103ee0\",\"name\":\"Camilo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13218c0963de911fa5e3e3970d437473ad59fd5675130a1d7164ec6c5925e5d6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13218c0963de911fa5e3e3970d437473ad59fd5675130a1d7164ec6c5925e5d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13218c0963de911fa5e3e3970d437473ad59fd5675130a1d7164ec6c5925e5d6?s=96&d=mm&r=g\",\"caption\":\"Camilo\"},\"sameAs\":[\"https:\\\/\\\/camilocaicedo.com\"],\"url\":\"https:\\\/\\\/camilocaicedo.com\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"With this strategy, your client won't care about your price - Camilo Caicedo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/camilocaicedo.com\/en\/with-this-strategy-your-client-wont-care-about-your-price\/","og_locale":"en_US","og_type":"article","og_title":"Con esta estrategia, a tu cliente no le importar\u00e1 tu precio - Camilo Caicedo","og_description":"Cuando una marca se queda en la memoria, la conversaci\u00f3n cambia. La decisi\u00f3n ya no es racional pura. Es familiar, es emocional, es casi autom\u00e1tica. Por eso la competencia no es solo por share of voice. Es por share of memory. Podemos ser visibles sin...","og_url":"https:\/\/camilocaicedo.com\/en\/with-this-strategy-your-client-wont-care-about-your-price\/","og_site_name":"Camilo Caicedo","article_published_time":"2026-04-08T16:10:27+00:00","article_modified_time":"2026-04-08T16:11:01+00:00","og_image":[{"width":1280,"height":719,"url":"https:\/\/camilocaicedo.com\/wp-content\/uploads\/2026\/04\/precio.webp","type":"image\/webp"}],"author":"Camilo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Camilo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/#article","isPartOf":{"@id":"https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/"},"author":{"name":"Camilo","@id":"https:\/\/camilocaicedo.com\/#\/schema\/person\/b1692b7bddf9db2b138e206ee0103ee0"},"headline":"Con esta estrategia, a tu cliente no le importar\u00e1 tu precio","datePublished":"2026-04-08T16:10:27+00:00","dateModified":"2026-04-08T16:11:01+00:00","mainEntityOfPage":{"@id":"https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/"},"wordCount":248,"commentCount":0,"publisher":{"@id":"https:\/\/camilocaicedo.com\/#organization"},"image":{"@id":"https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/#primaryimage"},"thumbnailUrl":"https:\/\/camilocaicedo.com\/wp-content\/uploads\/2026\/04\/precio.webp","articleSection":["Marketing Digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/","url":"https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/","name":"With this strategy, your client won't care about your price - Camilo Caicedo","isPartOf":{"@id":"https:\/\/camilocaicedo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/#primaryimage"},"image":{"@id":"https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/#primaryimage"},"thumbnailUrl":"https:\/\/camilocaicedo.com\/wp-content\/uploads\/2026\/04\/precio.webp","datePublished":"2026-04-08T16:10:27+00:00","dateModified":"2026-04-08T16:11:01+00:00","breadcrumb":{"@id":"https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/#primaryimage","url":"https:\/\/camilocaicedo.com\/wp-content\/uploads\/2026\/04\/precio.webp","contentUrl":"https:\/\/camilocaicedo.com\/wp-content\/uploads\/2026\/04\/precio.webp","width":1280,"height":719},{"@type":"BreadcrumbList","@id":"https:\/\/camilocaicedo.com\/con-esta-estrategia-a-tu-cliente-no-le-importara-tu-precio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/camilocaicedo.com\/"},{"@type":"ListItem","position":2,"name":"Con esta estrategia, a tu cliente no le importar\u00e1 tu precio"}]},{"@type":"WebSite","@id":"https:\/\/camilocaicedo.com\/#website","url":"https:\/\/camilocaicedo.com\/","name":"Camilo Caicedo","description":"Camilo Caicedo","publisher":{"@id":"https:\/\/camilocaicedo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/camilocaicedo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/camilocaicedo.com\/#organization","name":"Camilo Caicedo","url":"https:\/\/camilocaicedo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/camilocaicedo.com\/#\/schema\/logo\/image\/","url":"https:\/\/camilocaicedo.com\/wp-content\/uploads\/2023\/08\/wp.png","contentUrl":"https:\/\/camilocaicedo.com\/wp-content\/uploads\/2023\/08\/wp.png","width":220,"height":64,"caption":"Camilo Caicedo"},"image":{"@id":"https:\/\/camilocaicedo.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/camilocaicedo.com\/#\/schema\/person\/b1692b7bddf9db2b138e206ee0103ee0","name":"Camilo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/13218c0963de911fa5e3e3970d437473ad59fd5675130a1d7164ec6c5925e5d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/13218c0963de911fa5e3e3970d437473ad59fd5675130a1d7164ec6c5925e5d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13218c0963de911fa5e3e3970d437473ad59fd5675130a1d7164ec6c5925e5d6?s=96&d=mm&r=g","caption":"Camilo"},"sameAs":["https:\/\/camilocaicedo.com"],"url":"https:\/\/camilocaicedo.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/posts\/1917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/comments?post=1917"}],"version-history":[{"count":3,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/posts\/1917\/revisions"}],"predecessor-version":[{"id":1922,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/posts\/1917\/revisions\/1922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/media\/1919"}],"wp:attachment":[{"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/media?parent=1917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/categories?post=1917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/camilocaicedo.com\/en\/wp-json\/wp\/v2\/tags?post=1917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}